I really enjoyed the book,.
In this book, author Jesse Tevelow makes a strong argument for writing a nonfiction book and shows you exactly how to do it the right way.
Tevelow is a successful self-published author of several books includingand . He made over six figures on his books within his first two years. In Authorpreneur, he goes deep into all aspects of writing and self-publishing a successful book.
The thing I liked the most about this book is that it isn’t just pie in the sky motivational stuff. It outlines the process and tactics that will actually help you make even your first book a bestseller, including the all-important book launch.
Here are some of my favorite quotes from Authorpreneur followed by my commentary.
“Writing can be a viable side-gig, a powerful leveraging tool, and even a lucrative full-time pursuit. It can open doors you never knew existed. But perhaps most importantly, it can bring you more fulfillment than you’ve ever felt before.”
It was a great feeling when I self-published my first book. One of the most fulfilling things I’ve done in my life. I feel like if everyone knew how much more acceptable short books have become in the market and how easy it is to get a book out there, many more people would write a book.
“Self-publishing is the new PhD.”
You don’t need credentials to write a book. You just need to communicate good information with a unique viewpoint to help people solve a problem, in the case of a nonfiction book. Or with fiction, simply entertain them. Do this well and you’ll gain more credibility than you would by getting a PhD.
“Earning a six-figure income from self-publishing books is a reasonable expectation for anyone willing to put in the time and effort.”
Steve Scott is the first example I saw of someone doing really well with self-publishing. He produced many short books consistently and now has a catalog of around 70 books earning him upwards of $40,000 in passive income each month.
But Jesse Tevelow is another example of someone who has been financially successful in self-publishing with fewer books. This gets me really excited about the potential.
“As the world’s power shifts to the individual, those who can create will be in the highest demand, which is why I call it The Creation Age.”
With more and more mindless jobs getting automated, the demand for creativity is as high as ever. This is why communicating your ideas online, if you can do it well, is an incredible opportunity.
“There’s a critical distinction between a rule and a law . A law can’t be broken. A rule, on the other hand, can and should be broken if it benefits you (and doesn’t hurt anyone else).”
This is just a good life lesson, in general. It’s as applicable outside of the realm of writing and self-publishing. Many of the biggest breakthroughs in business and technology were products of “rule breakers” or at a minimum “rule benders.” The creative process is very much about pushing the boundaries and testing the limits of traditional rules.
“At first, you’re working directly on the book. Then you’re working on launching the book. Then you’re working on promoting the book. Then you’re working on promoting your brand or business.”
Writing the book is actually the easy part, as many self-published authors will tell you. Putting in the hours on the keyboard comes naturally to people who enjoy writing.
But it’s the work required to learn the marketing and sales side of things – getting reviews, orchestrating a launch, keeping momentum going, and building a back-end business. that separates a starving author from a successful author.
“Books open the door to building a business, launching other products, and being viewed as an expert in your field. Those other areas are where the true value is harvested.”
Most people who make good money from “writing books” are actually using their books as the top end of a funnel that captures leads for higher-value products and services such as online courses, coaching, and public speaking.
Sure, there’s JK Rowling who didn’t need to do any of this because she just sold a gazillion books, but she is the exception, not the rule.
This is not to discourage you from writing a book just for the sake of the book, itself. But if you care about maximizing revenue (and impact), you should consider your books within the context of a larger brand or business machine.
If you’re looking for a comprehensive guide to self-publishing with the goal of becoming a successful author, then I highly recommend Jesse Tevelow’s book,.
The book is also accompanied bywith additional resources to help you launch your book.
If you’re thinking about writing a nonfiction book, don’t wait. There’s never been a better time.
Good luck with your self-publishing journey!
First published on Quora.